Frequently Asked Questions

We know you may have doubts and we want to provide you with all the information you need for your direct marketing campaigns. In this section you will find answers to the most common questions about our services.

Our goal is to provide you with a clear and uncomplicated experience, resolving your concerns quickly and efficiently.

Renting vs. buying a database

The main difference between buying and renting a database lies in the use and ownership of the data.

Database Rental:

  • Immediate Availability: You receive the data without waiting to capture them, we already have the leads.
  • Limited Use: You can only use the data for a specific campaign and for a limited time. It is a temporary transfer of data.
  • Return: After the campaign, you must return or destroy the data, except those who have expressly accepted your privacy policy.

Lead acquisition or database purchase:

  • Own Generation: They cannot be purchased directly, but you can generate them through data collection campaigns.
  • Permanent Ownership: The records generated are your own and can be used as an indefinite assignment, until they are de-registered.

For more details on how to implement a direct marketing strategy or contact us for your segmented database and we will be happy to assist you.

Use it for one-off campaigns respecting the rental terms.

It is ideal for immediate and massive direct marketing strategies, for example for telemarketing or sms marketing actions.

 

Renting a database is advantageous in the following situations:

  • Temporary Campaigns: If your direct marketing campaign is short term.
  • Initial Evaluation: Ideal for testing a new digital marketing strategy without a long-term investment.
  • Quick Implementation: You need immediate data for a specific campaign.
  • Limited Budget: You reduce upfront costs compared to creating your own database.

Contact and Advice To determine the best option for your company and strategy, contact us directly here. We are experts in online marketing and we will advise you according to your needs.

No, at the moment we do not work with company databases. We have databases of individuals. However, if your business is aimed at the end customer and you are looking for individual data, we have developed a clustering algorithm for the most demanded sectors, which include:

  • Energy
  • Insurance
  • Telecommunications
  • NGOs
  • Finance
  • Hearing aids
  • Gambling

This algorithm allows you to identify the propensity of people in these sectors, thus optimizing your direct marketing strategy.

For more information, contact us for a direct database.

Co-Sponsoring

The amount of leads we can deliver on a daily basis depends entirely on your specific segmentation. Each restrictive criteria, such as age, gender, and location, further narrows the volume available.

Factors to consider:

  • Demographic Segmentation: Age, gender, and location.
  • Fields: Adding more fields (postal address…) limits the volume to be served.
  • Behavioral segmentation: Based on their origin or online actions.
  • Daily Volume: We capture thousands of leads daily, which can be adjusted according to your specific needs.

Contact and Consulting

For an accurate and personalized estimate, contact us directly here.

Our leads come from several sources, including:

  • Sweepstakes: Participants interested in promotions, with different prizes.
  • Online Tests: Users who complete surveys and questionnaires of all kinds.

Compliance with the LOPD

All records obtained from these sources strictly comply with the requirements of the Organic Law on Data Protection (LOPD), ensuring the legality and security of the data collected, as well as filtering the Robinson list.

Contact and Advice

For more details about our lead generation practices and compliance with the LOPD, please contact CoRegistros.

Co-Registration

Co-Sponsoring Campaign:

  • Sweepstakes Sponsor: Your company is listed as a sponsor.
  • Receive All Entries: You get all the records of the participants who have decided to participate in the sweepstakes.

Increased Lead Volume: Ideal for obtaining a large number of contacts quickly.

Co-Registration Campaign:

  • Active Interest in Offers: You receive only the leads that have shown specific interest in your offers.
  • Quality over Quantity: More qualified leads as they have requested to receive information from your company.
  • Better Segmentation: Ideal for direct marketing and targeted digital marketing campaigns.
    Both strategies are useful depending on your online and direct marketing objectives. Here you can see examples and more information about sponsorship and co-registration.

Premium Sweepstakes

A Premium Sweepstakes has no fixed cost of development, launch or promotion of the sweepstakes, thus optimizing your direct marketing campaign. We work on a cost per lead (CPL) basis, which means that we only charge for each lead delivered. It is a flexible and efficient option to capture quality leads. However, it is important to mention that the sweepstakes prize must be provided by your company.

Advantages of a Premium Sweepstakes:

No Fixed Cost: You only pay for the leads generated.
Flexibility: Suitable for different budgets and recruitment needs.
Efficiency: Ideal for branded digital marketing campaigns.
Quality: Highly qualified leads, which allows you to obtain a clear interest from the user.
Don’t hesitate to apply this innovative online marketing strategy to your business!

Campaigns - Telemarketing

Yes, we have both types of numbers, although we have many more mobile numbers than landline numbers. Using mobile numbers offers several advantages in telemarketing:

Advantages of Telemarketing with Mobile Numbers:

Greater Contactability: Mobile numbers guarantee a better response rate.
Flexibility and Reach: Customers can be contacted anywhere.
Robinson filters: All our numbers go through Robinson filters, guaranteeing that people who have requested not to receive advertising are not contacted.
Fraud and Error Detection: We implement systems that detect and avoid fraud, hoaxes and errors, ensuring the quality of service.
Validated Numbers: We discount false numbers, especially on cell phones, to maximize the effectiveness of campaigns.
To rent telephone lists for telemarketing, visit the section rent telephone lists for telemarketing.

The Robinson List is a free advertising opt-out service that allows consumers to avoid receiving advertising from companies to which they have not consented. It aims to protect users’ privacy and reduce unwanted calls and mailings.

CoRegistros Action:

Monthly Consultation: we review the Robinson list every month with new additions to update phone deregistrations.
Avoiding Unwanted Contacts: We make sure that people who have expressed their desire not to receive advertising are not contacted.

For more information about our services, visit CoRegistros.

SMS Campaigns

SMS is not dead at all. Although nowadays we think much more about emails than SMS, with an SMS campaign you can establish a very direct contact with your potential customers, leaving your message or your offer directly on their cell phones.

Benefits of an SMS Campaign:

  • High Open Rate: SMS has a 98% open rate, ensuring that your message will be seen.
    Direct and Quick
  • Contact: SMS messages arrive directly to the customer’s cell phone, facilitating immediate communication.
  • Cost Effective: It is an economical option compared to other marketing channels.
  • High Personalization: Messages can be personalized to increase relevance and impact.
    No Spam Saturation: SMS is less susceptible to being considered spam compared to email.

Marketing Postal

What is the process of a postal marketing campaign?

The process of a postal marketing campaign includes several key steps:

  • Target Audience Definition: Identify and segment target audiences based on demographic, geographic, and behavioral criteria.
  • Message Creation: Designing a persuasive and relevant message that captures the audience’s attention.
  • Mailing Address Lists: We provide you with a list of postal addresses segmented according to your preferences.
  • Material Production: Print and prepare the physical materials to be sent.
  • Mailing and Distribution: Send the material through reliable postal services.
  • Tracking and Measurement: Monitor the response and evaluate the effectiveness of the campaign for future optimizations.
    At CoRegistros, we provide you with segmented postal addresses for mailing, optimizing your direct marketing.

Segmentation

We can segment in multiple ways to ensure you reach the most relevant target audience for your campaign. Our segmentation options include:

  • Province, City, Country and Zip Code: Precise geographic location.
  • Age and Gender: Basic demographics.
  • Business Clusters: We evaluate where leads come from and how they perform in different business clusters such as Insurance, Telecommunications, NGOs or Energy.
  • Conversion Propensity: We analyze if the audience is prone to convert into customers, thus improving the effectiveness of your campaigns.

Data Protection Act

Yes, all records we capture are fully compliant with the requirements of the Data Protection Act and its subsequent adaptations under the EU’s General Data Protection Regulation (GDPR). We make sure to:

  • Determine what personal data we process: we identify and categorize all the data we handle.
  • Define data processing: We establish how and why we use the data.
  • Risk analysis: We assess the potential risks associated with data processing.
  • Security measures: We implement technical and organizational measures to protect data.
    For more details on our data protection practices, visit this personal data protection blog post.

 

Other questions

Contact us directly to discuss your digital marketing strategy here and we will solve all your doubts. You can also call us at (+34) 93 6112173. We are experts in online marketing and we want to hear from you.

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